In the age of automation, email threads, and AI-powered chats, one old-school tool continues to outperform in ways many business owners overlook: the phone.

While stats may vary across industries, a significant portion of customer interactions, and buying decisions still happen over the phone, especially in service-based businesses. Why? Because voice communication delivers something no digital message ever can: tone, trust, and real-time connection.

From closing deals to solving customer issues, the power of a phone call lies in its ability to cut through confusion, build relationships, and get things done fast. Customers still pick up the phone when they want immediate answers, reassurance, or a human touch: and your business should be ready when they do.

If you’re relying on just web forms and emails to handle your prospects and clients, you may be missing out on the most high-impact interactions.

Ready to Leverage Real Conversations?

Harbourside Communications helps businesses stay responsive, professional, and personal with our US-based answering services and virtual support teams.

👉 Visit www.harboursideco.com to learn how we can elevate your phone communication game.